• Home
  • British Betting Sites

British Betting Sites

BetBlazers lists the very best British betting sites

Popular UK Betting Sites 🇬🇧

Our rating:
  • World's largest and (according to us) best betting site
  • Best for live-betting and live streaming
  • Very large selection of betting markets and live odds
Sport bonus:

100% up to £100 in bet credits

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Our rating:
  • Offers betting exchange & regular sports betting
  • Great value odds for players
  • Top mobile apps for iOS and Android
Sport bonus:

5 x £20 Free Bets

Lowest odds: 1/2 (1.50) Bonus code: ZBBC01

Our rating:
  • Great deposit bonus for all new players
  • Top for tennis live streaming
  • Huge range of betting markets for football and racing
Sport bonus:

Bet £10 & Get £30 in Free Bets

Lowest odds: 1/2 (1.50) Bonus code: C30

Our rating:
  • Great selection of sports betting markets, both live & pre-match
  • Also offers a betting exchange
  • Attractive welcome bonus for new players
Sport bonus:

Bet £10 get £30 in Free Bets

Lowest odds: 1/2 (1.50) Bonus code: G30

Our rating:
  • Generous welcome offer for new players
  • Huge selection of betting markets & good promos
  • Offers casino, poker, bingo & sports betting
Sport bonus:

£30 Free Bet

Turnover: 1x bonus amount Lowest odds: 3/4 (1.75) Bonus code: No code

British Betting Sites

The United Kingdom is a country that many associate with sports and sports betting. It’s not surprising given that they were the first to open bookies and give out betting licences. Today many of the world’s biggest betting companies are based in Britain, and they continue to offer some of the best betting sites to punters both at home in the UK and abroad. 

Britain boasts some of the biggest and most well respected betting companies

We’ll take you through some of the most-well established British betting sites to the newer betting operators on the market. Whether it’s new or old you can be guaranteed that at BetBlazers we don’t back anything we don’t believe in. We’ll show you exactly what you can expect from some of the best British betting sites on the market.

Why choose British? 🇬🇧

Tradition doesn’t stand for everything but rooted in tradition is experience and knowledge. For UK punters as well as those around the globe, many of the established British betting sites have consistently shown a dynamism and tenacity that has kept them at the top of the game.

With British betting sites you can be safe in the knowledge that those handling your bets are well-rooted in the betting industry, and are geared to giving you the best betting experience possible. That’s not to mention transparency and security.

Reasons to choose a British betting site:

  • Experience and tradition ✅
  • Dynamic and competitive ✅
  • Premium betting experience ✅
  • Safe and transparent ✅

Best British Betting Sites

Britain has a long and rich tradition when it comes to betting, with some of the oldest and most well established bookmakers operating for over a century. But being well established doesn’t count for anything if you can’t keep up with the pace of change. It’s impressive that some of the earliest and most well established bookies in Britain can now operate some of the best betting sites in the world.

British betting sites are simply some of the best in the world

It’s certainly no coincidence that the big boys of British betting now have some of the best and most appealing sites and packages on the market. Although there are a number of UK bookmakers that are solid options for your betting, let’s take a look of some of the best British betting sites you can choose from.

The Best British Betting Sites


100% up to £100 in bet credits

The world’s biggest betting company bet365 was founded in England and still has its main headquarters in Stoke-on-Trent right where it all began. bet365 was founded by Peter Croates, who is also chairman of the city’s football team Stoke City. The club’s stadium is clearly a nod to this association and named after the betting company. bet365 is in many ways, what you could call a complete betting company, that’s suited to the needs of all sorts of customers regardless of if you prefer live betting on volleyball or if you’re after the best odds for the Premier League.

bet365 is the world leader and has revolutionised the betting market with an extremely wide range of odds and opportunity to play different sports, matches and view direct updates on your mobile. Many betting sites seek to follow their lead, and bet365 are often first to come up with fresh and innovative ideas. They’ve dominated the market during recent years and the fact that they have the most customers shouldn’t come as a shock. We strongly recommend bet365 to all of our customers!

Reasons to choose bet365:

  • Biggest range of odds and streaming services in the world
  • Consistent innovators in the market. You’ll get the newest and the best
Claim £100 offer

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


5 x £20 Free Bets

Betfair was founded in 2000 in London and still has its headquarters in the capital, even though its betting licence is actually based in Gibraltar. Betfair was the first to offer a betting exchange online, and to this day it still operates the biggest betting exchange in the world. Even though the site offers fixed odds like other betting companies their bet exchange has made Betfair into one of the world’s largest betting sites. Betfair’s betting exchange gives you the chance to play against others, and with the larger events they have a turnover of millions of pounds. Even today you can wager for unlimited amounts. The 2016 American election is a good example of how big Betfair’s bet exchange can be, with a turn over of over £100,000.

But Betfair isn’t just suited to more experienced players, it’s also a good option for beginners. Betfair offers some of the best odds on the market which is always a plus for your overall betting experience.

Reasons to choose Betfair:

  • Premium sportsbook and fantastic betting exchange
  • Wide range of betting markets and easy to navigate

William Hill

Bet £10 & Get £30 in Free Bets

William Hill is one of the world’s oldest betting companies. It was founded in 1934 in London where it still has its main offices. Today they are listed on the London Stock Exchange and have a market worth of over £4 billion. William Hill operates around the world, but the British market is where they dominate. With over 16,000 employees and 2300 bookies, William Hill is Britain’s biggest betting company comprising around 25% of the total British market. Their site is excellent for betting both on your mobile devices as well as on your desktop.

Despite entering a number of markets abroad and now enjoying global appeal, William Hill still maintains a strong presence on the high street in firm tradition with its British roots. UK punters can take solace in the fact that this bookie, as well as their betting site and all round service, has them at the forefront of their business model. William Hill specialise in British staples such as football odds and horse racing but a quick glance across their home page and you’ll see they offer their customers much much more.

Reasons to choose William Hill:

  • Globally competitive across a number of markets
  • One of the best for British staple sports


Bet £10 get £30 in Free Bets

At the moment Ladbrokes is one of the world’s biggest betting companies. They are based in Britain where they operate an extensive organisation of over 14,000 employees and around 2500 bookies. Ladbrokes is firmly rooted in British betting tradition and was founded in London in 1886, adopting the name Ladbrokes in 1902. Since Ladbrokes has continually grown, adapted and evolved to sustain its position as one of the best bookmakers in the world. That’s reason enough to feel confident as a punter to choose Ladbrokes.

Ladbrokes is one of the biggest betting companies in the world, no less than in Britain. They’re one of the first places you should stop off at if you’re looking for football odds Apart from sports odds, Ladbrokes also offers online poker and casino betting, and they’ve even owned chains of hotels. Ladbrokes is even listed on the stock exchange and turns over millions of pounds every year.

Reasons to choose Ladbrokes:

  • Live betting markets that rank amongst the best for your betting
  • Premium sportsbook with competitive odds

More British Betting Sites

When it comes to British betting sites, you’re never short of options whether you’re based in the UK or anywhere around the globe for that matter. The competitivity amongst British betting sites is so high that run of the mill just isn’t good enough to succeed. British betting sites offer their customers the full package that’s nothing short of the best.

More British Betting Sites


£20 Free Bet

Coral have been plying their trade since 1926 when Joe Coral first ventured into the betting industry. Since then Coral have become one of the most well-established and familiar faces of British betting both on the high street and online. They’re rooted in the British betting landscape, yet innovative and groundbreaking. They’re consistently one of the first betting sites to offer its customers something fresh and new.

When you visit Coral’s site the first thing you notice isn’t just it’s slick and user friendly design, but the sheer number of sports they have available for punters.

Reasons to choose Coral:

  • Fantastic range of bonuses and offers for new and existing customers
  • One of the best sportsbooks on the market with great live betting options


Bet £5 & Get £30

Independent, ambitious and online. BetVictor operate in more than 160 countries worldwide but have a solid base of operations in the British betting market. Their experience as well as their charismatic and engaging approach to sports betting sets them apart from many betting sites. Their site is fresh and easy to use both on your desktop and mobile device.

BetVictor love sports betting and it’s no surprise that their range of sports betting markets are amongst the best of any of the British betting sites. With everything from badminton to bowling, you’ll find odds for it. By primarily focusing on providing solid sports odds and a comprehensive casino they don’t spread themselves too wide. They know what they’re good at so will you if you go with BetVictor.

Reasons to choose BetVictor:

  • Sports and casino that won’t disappoint
  • Great range of betting offers and promotions

New British Betting Sites

Tradition has since given way to a new kind of British betting site. Fresh and ambitious British betting sites have popped up in the last few years to give the big boys a run for their money.

The British betting market is one of the most progressive and dynamic in the world

The British betting market is constantly evolving and is one of the most progressive, dynamic and transparent in the world. That can only be good news for punters who are looking for the most competitive odds, as well as the widest range of betting markets from British betting sites.

Let’s take a look at some of the better bets for your betting when it comes to the new British betting sites.


£30 Free Bet

Betway was founded in 2006 and can already be considered as one of the biggest betting sites at in Europe, let alone the UK. Their specialty is football odds and that’s not surprising considering they sponsor West Ham United. But it’s not just football where Betway excel. They’re also one of the market leaders when it comes to other established UK favourites such as rugby and boxing. They’re also a big fan of e-sports and have a number of active sponsorship deals in play.

Betway’s product is easy to use and well adapted for every type of punter, regardless of their level experience or what they’re after when it comes to the betting market. Every punter visiting Betway’s site will find it comfortable to navigate even though the range of odds and markets they offer is simply massive.

Reasons to choose betway:

  • Solid selection of sports odds
  • Great app for in-play betting


£10 Back-Up Bet

Established in London in 1997, sportingbet aren’t strictly a ‘new’ betting site, but they’re certainly younger than some of their British competitors. In the space of just 20 years they’ve skyrocketed from humble origins to being listed on the London Stock Exchange. Despite such a long journey they’ve still managed to keep to their key cornerstone - consistent, competitive odds.

They can now boast to offer their customers not just a fully-fledged sportsbook but also a variety of casino games, and live casino options. Sportingbet are top notch when it comes to football odds, but also operate over a range of sports, not to mention their love of tennis, basketball, volleyball, handball and ice hockey. If you’re looking for high odds then you’ll consistently find sportingbet among the best for it.

Reasons to choose sportingbet:

  • Great range of sports and odds markets
  • Consistently high odds

FAQ British Betting Sites

Which British betting site is the best?

It's difficult to say which British betting site or company is 'best' as it depends on what you're after and how much you like to stake. Saying that, we strongly recommend the betting site we’ve listed in our guide above.

Which UK betting sites are on the stock market?

Not all the British betting companies are listed on the stock exchange, but the bigger ones tend to be. Many of the companies combine two or more betting sites, often connected via mergers.

Ladbrokes Coral Group PLC, William Hill PLC and Paddy Power Betfair PLC and GVC Holdings PLC are all listed on the London Stock Exchange. These betting companies are the biggest of all the UK betting companies.

Where do UK betting sites have their betting licence?

The majority of British betting companies have their licenses in two different countries. It’s common for companies to have their licence in the UK or Gibraltar. For British betting companies it’s quite common for them to acquire a licence in Gibraltar. The reason for this is simple - they pay lower taxes there.